Management Team

  • Paul Roddis

    Paul is Co-Founder and Co-Managing Director of Icon and has over 27 years of experience in the IT software and services industry. Most of this has been focused on sales, especially new business development. He is a solution seller with significant experience in ERP & SCM markets with a strong track record of achievement across all market verticals and industries.

    Paul began work in the late 1980’s in London and was instrumental in helping drive adoption of bar coding and scanning in the UK. As an AUTO ID solution provider, these early scanning and labelling solutions were utilised by various industries including Retail, FMCG and manufacturing sectors. Paul brought this knowledge to Australia and worked in retail solutions area with a couple of global players including Esselte group (CheckPoint Meto) and then Intermec, a US based manufacturer of data capture equipment (now owned by Honeywell). Paul then moved into the integration space and sold mobility and WMS middleware solutions to SAP before joining a start-up business called Consulting Principles in 2000. As National Sales Manager this business focused on SAP WMS solutions and quickly became the ‘de facto’ organisation for SAP WMS and mobility solutions in Australia. 

    After a 3 year stint at IBM Global Business Services (again focused on SAP), Paul co-founded Icon Integration with Peter Collett to continue his passion for SAP based sales and project delivery. 

  • Peter Collett

    Pete started working with BusinessObjects UK as a technical support engineer in 1998.  After 7 years working in various technical roles across the European and Asia Pacific regions, he turned his attentions towards the sales function as a solution architect. Within 3 years he was recognised by BusinessObjects as their Asia Pacific Sales Consultant of the Year in 2007. 

    Following a brief sabbatical to row across the Atlantic Ocean in 2007/8 (, Peter moved into the SAP BusinessObjects partner eco-system where he has been helping new and existing customers choose, deploy and maintain their BusinessObjects solutions.  In his role as the Co-Managing Director, Peter continues to share his broad experiences, helping organisations successfully deploy and leverage SAP BI and BusinessObjects solutions.

  • Erik Seefeld

    Erik is Icon's Technical Director of Business Intelligence and has twelve years of experience in the IT industry. He began his career in Western Australia within the Mining and Oil & Gas sector as a Systems Administrator but was also heavily involved in web and applications design. From there he moved into a consulting role further developing his infrastructure/operations management, network design and solutions design skills.

    After his time in Western Australia, Erik travelled to London where he began a career in Business Intelligence with Crystal Decisions. He has worked in the Business Intelligence sector since February 2002 first with Crystal Decisions, then through acquisition with Business Objects and then again through acquisition with SAP.

    Erik has gained a deep understanding of the Business Intelligence industry and the Business Objects Product line; having worked for both the Support and the Technology Development divisions of BusinessObjects and SAP. His roles have also required technical excellence in third party areas such as Operating Systems, Databases, Networking and Development.

    Erik's great skill is his ability to guide customers in the successful development, realisation and evolution of large scale BI projects and/or deployments; performing risk assessments, technical assessments and project reviews for many of the major SAP BI deployments in APJ today.

  • Graham Houston

    Graham graduated from Manchester Metropolitan University UK in Applied Computing in 1995. After leaving he went straight onto work as an ABAP programmer and spent the next 5 years working across a number of different SAP projects including BBC, MCI WorldCom, Trebor Basset, Polaroid & Redland Brick. In 2000 he joined SAP UK directly as Lead Technical Specialist. He was Development Lead for SAP UK’s implementation for Scottish and Newcastle SAP implementation and specialist for the project. After leaving the UK and spending some time travelling, Graham joined specialist SAP implementation partner Consulting Principles in Sydney. Graham was ABAP technical team lead and specializing in Supply Chain/Logistics Execution solutions including SAP Warehouse management implementations and RF technologies.

    After HCL Axon acquired CP, he stayed with the new entity to manage the data and development capability across Australia and New Zealand. This involved helping resource projects, leading technical delivery teams and providing input into pre-sales and solutioning across the SAP Netweaver technology stack.

    Graham is SAP Technical Director at Icon Integration and manages the technical team who specialise in all aspects of SAP ERP solutions, especially interface technologies and logistics development.